Statistic regarding InStyle customers: most popular tech influencers

AIlon has analyzed 13197 people from Germany who have a very high affinity to InStyle and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | InStyle

March 24, 2022

This statistic visualizes the most popular tech influencers of that part of the German population, with a high affinity for the fashion label "InStyle", compared to the total population. Very pronounced is the negative relation to Bill Gates and Elon Musk.

This bar chart visualizes, how a preference for the brand "InStyle" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "InStyle" customers to have an affinity for "Bill Gates" is decreased by 4.72% .

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