Statistic regarding Logitech customers: most popular tech influencers

AIlon has analyzed 5232 people from Germany who have a very high affinity to Logitech and compared the mean values with a representative sample of the population.

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Technology Influencer | Logitech

March 24, 2022

This statistic visualizes the most popular tech influencers of that part of the German population, with a strong preference for the tech company "Logitech", compared to the total population. Especially pronounced is the positive relation to Bill Gates and Felix von der Laden, as well as the decreased value for TutopolisTV and HardwareDealz.

This bar chart visualizes, how a preference for the brand "Logitech" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Logitech" customers to have an affinity for "Bill Gates" is increased by 7.42% .

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