Statistic regarding Augustiner-Bräu customers: most popular union magazines

AIlon has analyzed 3160 people from Germany who have a very high affinity to Augustiner-Bräu and compared the mean values with a representative sample of the population.

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Union Magazine | Augustiner-Bräu

March 23, 2022

This statistic visualizes the favored union magazines of that part of the German population, with a strong preference for the food manufacturer "Augustiner-Bräu", in comparison to the total population. The affinity for the magazine "Vorwärts" is clearly increased, while it is moderately decreased for the the magazine "DBB".

This bar chart visualizes, how a preference for the brand "Augustiner-Bräu" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Augustiner-Bräu" customers to have a preference for "Vorwärts" is increased by 3.53% .

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