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Chemical | Kompetenz
March 23, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the brand "Kompetenz", compared to the total population.
Very noticeable is the positive correlation with Esso, Shell, Aral, as well as the negative correlation with Bp, Henkel, Gazprom.
This bar chart visualizes, how a preference for the brand "Kompetenz" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kompetenz" brandfans to have an affinity for "Esso" is increased by 15.55% .
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