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Financial | Migration
July 14, 2022
This statistic visualizes the preferred financial companies of that part of the German population, with a high affinity for the brand "Migration", in comparison to the total population.
Very pronounced is the increased value for Paypal, Visa, Ing, as well as the negative relation to Aok, Sparkasse, Bkk.
This bar chart visualizes, how an affinity for the brand "Migration" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Migration" brandfans to have a preference for "Paypal" is increased by 55.66% .
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