Statistic regarding Architectural Digest customers: favorite furniture stores

AIlon has analyzed 3472 people from Germany who have a very high affinity to Architectural Digest and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home | Architectural Digest

July 14, 2022

This statistic visualizes the favorite interior decorators of that part of the German population, with a high affinity for the furniture retailer "Architectural Digest", in comparison to the total population. Very pronounced is the increased value for Xxxlutz, Ikea, Whos Perfect, as well as the negative correlation with Velux, Immonet, Klaiber Markisen.

This bar chart visualizes, how a preference for the brand "Architectural Digest" correlates with a preference for the displayed Home affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Architectural Digest" customers to have a preference for "Xxxlutz" is increased by 145.43% .

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