Statistic regarding Wohnidee customers: proportion of people with a migration background

AIlon has analyzed 2849 people from Germany who have a very high affinity to Wohnidee and compared the mean values with a representative sample of the population.

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Immigration | Wohnidee

March 24, 2022

This statistic visualizes the proportion of people with a migration background of that part of the German population, with a high affinity for the furniture retailer "Wohnidee", in comparison to the total population. The numbers for Non-immigrant are decreased, while the values for Immigrant are increased compared to the total population.

This bar chart compares the "Wohnidee" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-immigrant is applicable to 87.73% of the "Wohnidee" customers, in contrast to 87.8% for the total german population.

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