This study is based on a small sample and is not entirely current.
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March 24, 2022
This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the brand "Radio", in comparison to the total population.
Especially pronounced is the increased value for Gibson and Fender, as well as the negative correlation with Beats By Dre and Teufel.
This bar chart visualizes, how a preference for the brand "Radio" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Radio" brandfans to have a preference for "Beats By Dre" is decreased by 9.24% .
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