Statistic regarding Desperados (Bier) customers: hobbies

AIlon has analyzed 9223 people from Germany who have a very high affinity to Desperados (Bier) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Desperados (Bier)

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the food manufacturer "Desperados (Bier)", compared to the total population. Extremely pronounced is the positive correlation with E-Sports schauen, Sports betting, Kino, as well as the decreased value for Gardening, Cooking, Sewing/knitting/crocheting.

This bar chart visualizes, how an affinity for the brand "Desperados (Bier)" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desperados (Bier)" customers to have an affinity for "E-Sports schauen" is increased by 170.41% .

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