Statistic regarding Twix customers: hobbies

AIlon has analyzed 11261 people from Germany who have a very high affinity to Twix and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Twix

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the food manufacturer "Twix", in comparison to the total population. Especially noticeable is the increased value for Photography, Travelling, Drohnen, as well as the negative correlation with Sewing/knitting/crocheting, Cooking, Gardening.

This bar chart visualizes, how a preference for the brand "Twix" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twix" customers to have an affinity for "Photography" is increased by 31.77% .

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