7 Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the "7" and "Up"; this red circle has been animated and used as a mascot for the brand as Cool Spot. Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is still used outside the U.S. for the limited time only 7 Up retro cups.
AIlon has analyzed 3220 people from Germany who have a very high affinity to 7 Up and compared the mean values with a representative sample of the population.
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