Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel. In her youth, Gabrielle Chanel gained the nickname "Coco" from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women's taste for elegance in dress, with blouses, suits, trousers, dresses, and jewellery of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion.
AIlon has analyzed 14999 people from Germany who have a very high affinity to Chanel and compared the mean values with a representative sample of the population.
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