Statistic regarding Chanel customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 14999 people from Germany who have a very high affinity to Chanel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Chanel

March 24, 2022

This statistic visualizes the favorite streaming services, film studios and (computer) games of that part of the German population, with a strong preference for the fashion label "Chanel", in comparison to the total population. Very noticeable is the positive correlation with Nintendo, Disney, The Sims, as well as the negative correlation with Electronic Arts, Ea Sports Fifa, Call Of Duty.

This bar chart visualizes, how a preference for the brand "Chanel" correlates with an affinity for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chanel" customers to have an affinity for "Nintendo" is increased by 51.8% .

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