Statistics regarding Mexx customers in Germany
Last updated: March 24, 2022
Mexx is a Dutch fashion brand that was created by Rattan Chadha in 1986 by merging his brands Moustache and Emmanuelle. Take the first letter of both brands and add two kisses to it: Mexx. M + E + XX = MEXX. The advertising campaign ‘‘Everything should be XX’’ from 1986 caught on attention and Mexx became popular.
AIlon has analyzed 2302 people from Germany who have a very high affinity to Mexx and compared the mean values with a representative sample of the population.