Statistics regarding Slow fashion brandfans in Germany
Last updated: March 23, 2022
Slow fashion, is a concept describing the opposite to fast fashion and part of the "slow movement", which advocates for manufacturing in respect to people, environment and animals. As such, contrary to industrial fashion practices, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment and, ultimately, provide value to both consumers and producers.
AIlon has analyzed 5433 people from Germany who have a very high affinity to Slow fashion and compared the mean values with a representative sample of the population.