Statistic regarding Slow fashion brandfans: most popular home&living magazines

AIlon has analyzed 5433 people from Germany who have a very high affinity to Slow fashion and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Slow fashion

March 23, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the brand "Slow fashion", in comparison to the total population. The preference for the magazines "Couch" and "Living at Home" is strongly increased, while it is clearly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Architektur und Wohnen".

This bar chart visualizes, how a preference for the brand "Slow fashion" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Slow fashion" brandfans to have a preference for "Couch" is increased by 150.2% .

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