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Home Magazine | Lotto
March 24, 2022
This statistic shows the favorite home&living magazines of that part of the German population, with a high affinity for the brand "Lotto", in comparison to the total population.
The preference for the magazines "Wohnen" and "Das Haus" is strongly increased, while it is clearly decreased for the the magazines "Landidee" and "Landidee Wohnen und Deko".
This bar chart visualizes, how a preference for the brand "Lotto" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lotto" brandfans to have a preference for "Landidee" is decreased by 20.1% .
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