Statistic regarding Peek & Cloppenburg customers: most popular home&living magazines

AIlon has analyzed 18848 people from Germany who have a very high affinity to Peek & Cloppenburg and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Peek & Cloppenburg

March 23, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the fashion label "Peek & Cloppenburg", in comparison to the total population. The affinity for the magazines "Das Haus" and "Wohnen" is strongly increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how a preference for the brand "Peek & Cloppenburg" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Peek & Cloppenburg" customers to have a preference for "Das Haus" is increased by 64.02% .

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