Geographical distribution of Peek & Cloppenburg customers in Germany

AIlon has analyzed 18848 people from Germany who have a very high affinity to Peek & Cloppenburg and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Geographic distribution (state) | Peek & Cloppenburg

March 23, 2022

This graphic visualizes the geographical distribution by federal states of Peek & Cloppenburg customers in Germany. The statistic is visualized in index levels. Clearly overrepresented are the customers in Bavaria, Brandenburg, Rhineland-Palatinate. The lowest values can be found for Bremen, Thuringia, Lower-Saxony.

The index levels are normalized with regard to the german population. Thies means, that a value of 100 represents the societies expected value. A value of 200 would mean, that the Peek & Cloppenburg customers occur twice as often in that state, as "normal".

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