Geographical distribution of Estée Lauder Companies customers in Germany

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Geographic distribution (state) | Estée Lauder Companies

March 24, 2022

This graphic visualizes the geographical distribution by federal states of Estée Lauder Companies customers in Germany. The statistic is visualized in index levels. Clearly overrepresented are the customers in Rhineland-Palatinate, Bavaria, Saarland. The lowest values can be found for Thuringia, Bremen, Saxony-Anhalt.

The index levels are normalized with regard to the german population. Thies means, that a value of 100 represents the societies expected value. A value of 200 would mean, that the Estée Lauder Companies customers occur twice as often in that state, as "normal".

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