Statistic regarding Estée Lauder Companies customers: favorite fast fashion brands

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Estée Lauder Companies

March 24, 2022

This statistic shows the most popular fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Estée Lauder Companies", in comparison to the total population. The largest outliers in the positive range are: Triumph, Vero Moda, Hunkemöller and in the negative range are: Adidas, Karl Lagerfeld, Jack And Jones.

This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have a preference for "Triumph" is increased by 85.33% .

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