Statistic regarding Estée Lauder Companies customers: most popular health magazines

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

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Health Magazine | Estée Lauder Companies

March 24, 2022

This statistic shows the favored health magazines of that part of the German population, with a high affinity for the cosmetics brand "Estée Lauder Companies", in comparison to the total population. The preference for the magazine "Apotheken Umschau" is strongly increased.

This bar chart visualizes, how an affinity for the brand "Estée Lauder Companies" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have a preference for "Apotheken Umschau" is increased by 72.36% .

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