Statistic regarding Estée Lauder Companies customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Estée Lauder Companies

March 24, 2022

This statistic visualizes the favorite streaming services, film studios and (computer) games of that part of the German population, with a high affinity for the cosmetics brand "Estée Lauder Companies", compared to the total population. The largest deviations in the positive range are: Disney, Nametests.Com, The Sims and in the negative range are: Nintendo, Electronic Arts, Ea Sports Fifa.

This bar chart visualizes, how an affinity for the brand "Estée Lauder Companies" correlates with an affinity for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have an affinity for "Nintendo" is decreased by 15.55% .

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