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Media channel affinities | Estée Lauder Companies
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the cosmetics brand "Estée Lauder Companies", in comparison to the total population.
Extremely pronounced is the increased value for Facebook, TV, Magazine, as well as the negative relation to Reddit, Twitch, Zattoo.
This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have an affinity for "Reddit" is decreased by 34.86% .
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