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Media channel affinities | Opel
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a strong preference for the car manufacturer "Opel", in comparison to the total population.
Very pronounced is the increased value for YouTube, Facebook, TikTok, as well as the negative relation to Linkedin, Radio, Magazine.
This bar chart visualizes, how an affinity for the brand "Opel" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Opel" brandfans to have a preference for "Linkedin" is decreased by 8.47% .
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