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Shopping | Opel
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the car manufacturer "Opel", in comparison to the total population.
Very pronounced is the positive correlation with Lidl, Bon Prix, Aldi, as well as the decreased value for Breuninger, Hit, Globus.
This bar chart visualizes, how an affinity for the brand "Opel" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Opel" brandfans to have an affinity for "Lidl" is increased by 12.2% .
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