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Lifestyle | Opel
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the car manufacturer "Opel", compared to the total population.
Extremely noticeable are the positive values for Shopping in Discounters, Permanent hair removal, Hair care and the negative values for Elektroautos, Hybrid Autos, Cafes.
This bar chart visualizes, how a preference for the brand "Opel" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Opel" brandfans to have an affinity for "Shopping in Discounters" is increased by 13.14% .
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