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Lifestyle | Supermarkt
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Supermarkt", in comparison to the total population.
Especially pronounced are the positive values for Einkauf im Supermarkt, Shopping in furniture stores, Having a smart TV and the negative values for Gambling, Brille tragen, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Supermarkt" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Supermarkt" brandfans to have a preference for "Einkauf im Supermarkt" is increased by 28.4% .
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