Statistic regarding Supermarkt brandfans: favored values

AIlon has analyzed 83648 people from Germany who have a very high affinity to Supermarkt and compared the mean values with a representative sample of the population.

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Values | Supermarkt

March 24, 2022

This statistic visualizes the most important values of that part of the German population, with a high affinity for the brand "Supermarkt", in comparison to the total population. Very pronounced are the positive values for Sustainability, Migration, Animal rights and the negative values for Religion, Christianity, Supports LGBT.

This bar chart visualizes, how an affinity for the brand "Supermarkt" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Supermarkt" brandfans to have an affinity for "Sustainability" is increased by 14.76% .

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