Statistic regarding Supermarkt brandfans: favorite shopping brands

AIlon has analyzed 83648 people from Germany who have a very high affinity to Supermarkt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Supermarkt

March 24, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the brand "Supermarkt", compared to the total population. The largest outliers in the positive range are: Müller, Edeka, Rewe and in the negative range are: Fielmann, Guenstiger.De, Apollo.

This bar chart visualizes, how an affinity for the brand "Supermarkt" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Supermarkt" brandfans to have a preference for "Müller" is increased by 18.46% .

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