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Media channel affinities | Roller (Möbelhaus)
March 23, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a strong preference for the furniture retailer "Roller (Möbelhaus)", compared to the total population.
The largest outliers in the positive range are: YouTube, Facebook, Instagram and in the negative range are: Radio, Newspaper, Magazine.
This bar chart visualizes, how an affinity for the brand "Roller (Möbelhaus)" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Roller (Möbelhaus)" customers to have a preference for "Radio" is decreased by 25.3% .
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