This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | Vodafone
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a strong preference for the Telecommunications company "Vodafone", in comparison to the total population.
The largest outliers in the positive range are: YouTube, Pinterest, Xing and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Vodafone" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vodafone" customers to have a preference for "YouTube" is increased by 35.37% .
You are free to share and adapt, you must give appropriate credit.
