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Beauty | Vodafone
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the Telecommunications company "Vodafone", in comparison to the total population.
Very pronounced is the increased value for Oral B, Axe/Lynx/Ego, Gilette, as well as the negative relation to Estée Lauder, Neutrogena, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Vodafone" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vodafone" customers to have a preference for "Oral B" is increased by 28.54% .
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