Statistic regarding Estée Lauder Companies customers: favorite online travel agencies

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Estée Lauder Companies

March 24, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", compared to the total population. Especially noticeable is the positive relation to Urlaubsguru.De, Hurtigruten, Visit Dubai, as well as the negative correlation with Skyscanner, Expedia, Airbnb.

This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have an affinity for "Urlaubsguru.De" is increased by 20.43% .

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