Statistic regarding Estée Lauder Companies customers: most popular automotive magazines

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

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Automotive Magazine | Estée Lauder Companies

March 24, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", compared to the total population. The affinity for the magazines "Auto BILD" and "Auto Motor Sport" is strongly decreased.

This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have an affinity for "Auto BILD" is decreased by 68.74% .

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