Statistic regarding Estée Lauder Companies customers: most popular fashion magazines

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

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Fashion Magazine | Estée Lauder Companies

March 24, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", compared to the total population. The preference for the magazines "Burda Style" and "InStyle" is clearly increased.

This bar chart visualizes, how an affinity for the brand "Estée Lauder Companies" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have a preference for "Burda Style" is increased by 90.7% .

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