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Lifestyle | Estée Lauder Companies
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", in comparison to the total population.
Very noticeable are the positive values for Manicure, Skin care, Hair care and the negative values for Smoking, Gambling, Riding a motorcycle.
This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have a preference for "Manicure" is increased by 97.74% .
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