Statistic regarding Estée Lauder Companies customers: most popular union magazines

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

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Union Magazine | Estée Lauder Companies

March 24, 2022

This statistic visualizes the favorite union magazines of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", in comparison to the total population. The preference for the magazine "Verdi Publik" is strongly increased, while it is clearly decreased for the the magazine "Vorwärts".

This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have an affinity for "Vorwärts" is decreased by 3.29% .

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