Statistic regarding Estée Lauder Companies customers: most popular TV magazines

AIlon has analyzed 1640 people from Germany who have a very high affinity to Estée Lauder Companies and compared the mean values with a representative sample of the population.

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Tv Magazine | Estée Lauder Companies

March 24, 2022

This statistic visualizes the most popular TV magazines of that part of the German population, with a strong preference for the cosmetics brand "Estée Lauder Companies", in comparison to the total population. The affinity for the magazine "Fernsehwoche" is moderately increased, while it is clearly decreased for the the magazine "TV Digital".

This bar chart visualizes, how a preference for the brand "Estée Lauder Companies" correlates with a preference for the displayed Tv Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Estée Lauder Companies" customers to have a preference for "TV Digital" is decreased by 26.11% .

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