Statistic regarding Lotto brandfans: most popular fashion magazines

AIlon has analyzed 11007 people from Germany who have a very high affinity to Lotto and compared the mean values with a representative sample of the population.

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Fashion Magazine | Lotto

March 24, 2022

This statistic visualizes the most popular fashion magazines of that part of the German population, with a high affinity for the brand "Lotto", compared to the total population. The affinity for the magazines "Burda Style" and "Glamour" is strongly decreased.

This bar chart visualizes, how an affinity for the brand "Lotto" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lotto" brandfans to have a preference for "Burda Style" is decreased by 23.08% .

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