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Communication | Lotto
March 24, 2022
This statistic visualizes the most popular cell phone providers and messenger services of that part of the German population, with a high affinity for the brand "Lotto", compared to the total population.
The largest outliers in the positive range are: Threema and Telekom and in the negative range are: O2 and Fonic.
This bar chart visualizes, how a preference for the brand "Lotto" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lotto" brandfans to have an affinity for "O2" is decreased by 15.56% .
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