This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | OK! (Magazin)
March 23, 2022
This statistic shows the favorite automotive magazines of that part of the German population, with a high affinity for the brand "OK! (Magazin)", in comparison to the total population.
The affinity for the magazines "ADAC Motorwelt" and "Octane Magazine" is clearly increased, while it is considerably decreased for the the magazines "Auto Motor Sport" and "Auto BILD".
This bar chart visualizes, how a preference for the brand "OK! (Magazin)" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "OK! (Magazin)" brandfans to have a preference for "ADAC Motorwelt" is increased by 21.02% .
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