Statistic regarding Wertvorstellung brandfans: favorite fast fashion brands

AIlon has analyzed 55373 people from Germany who have a very high affinity to Wertvorstellung and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Wertvorstellung

July 14, 2022

This statistic shows the preferred fashion brands of that part of the German population, with a high affinity for the brand "Wertvorstellung", in comparison to the total population. The largest outliers in the positive range are: Marc O Polo, Calvin Klein, Lacoste and in the negative range are: Nkd, Adler, Takko.

This bar chart visualizes, how an affinity for the brand "Wertvorstellung" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wertvorstellung" brandfans to have a preference for "Marc O Polo" is increased by 16.7% .

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