Statistics regarding Wertvorstellung brandfans in Germany
Last updated: July 14, 2022
Value concept is one of the 6 sub-dimensions (facets) of the main dimension "Openness", with which the personality of an individual is described according to the five-factor model (Big Five model). Value concept is one of the facets with which the interest and the extent of preoccupation with new experiences, experiences and impressions is described.
AIlon has analyzed 55373 people from Germany who have a very high affinity to Wertvorstellung and compared the mean values with a representative sample of the population.