Statistic regarding Wertvorstellung brandfans: most popular automotive influencers

AIlon has analyzed 55373 people from Germany who have a very high affinity to Wertvorstellung and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Wertvorstellung

July 14, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the brand "Wertvorstellung", compared to the total population. Extremely noticeable is the positive correlation with Matthias Malmedie and Mareike Fox, as well as the negative correlation with Blackout and SaabKyle04 LLC.

This bar chart visualizes, how a preference for the brand "Wertvorstellung" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wertvorstellung" brandfans to have a preference for "Matthias Malmedie" is increased by 0.47% .

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