Geographical distribution of Staples customers in Germany

AIlon has analyzed 4290 people from Germany who have a very high affinity to Staples and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Geographic distribution (state) | Staples

March 23, 2022

This graphic visualizes the geographical distribution by federal states of Staples customers in Germany. The statistic is visualized in index levels. Clearly overrepresented are the customers in Bavaria, Brandenburg, Rhineland-Palatinate. The lowest values can be found for Bremen, Thuringia, North Rhine-Westphalia.

The index levels are normalized with regard to the german population. Thies means, that a value of 100 represents the societies expected value. A value of 200 would mean, that the Staples customers occur twice as often in that state, as "normal".

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