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Lifestyle | Staples
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Staples", in comparison to the total population.
Extremely noticeable are the positive values for Hybrid Autos, E-Mobilität, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.
This bar chart visualizes, how a preference for the brand "Staples" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Staples" customers to have an affinity for "Hybrid Autos" is increased by 88.2% .
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