Statistic regarding Staples customers: most popular food influencers

AIlon has analyzed 4290 people from Germany who have a very high affinity to Staples and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Staples

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the shopping brand "Staples", in comparison to the total population. Especially noticeable is the positive correlation with Ela Vegan and Steffen Henssler, as well as the negative relation to Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how a preference for the brand "Staples" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Staples" customers to have an affinity for "Ela Vegan" is increased by 3.12% .

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