Statistic regarding Peek & Cloppenburg customers: hobbies

AIlon has analyzed 18848 people from Germany who have a very high affinity to Peek & Cloppenburg and compared the mean values with a representative sample of the population.

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Recreation | Peek & Cloppenburg

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a strong preference for the fashion label "Peek & Cloppenburg", compared to the total population. The largest outliers in the positive range are: Erneuerbare Energie, Travelling, Kreuzfahrten and in the negative range are: Sewing/knitting/crocheting, Cooking, Gambling Hall.

This bar chart visualizes, how a preference for the brand "Peek & Cloppenburg" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Peek & Cloppenburg" customers to have a preference for "Erneuerbare Energie" is increased by 69.26% .

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