Statistic regarding Peek & Cloppenburg customers: most popular news magazines

AIlon has analyzed 18848 people from Germany who have a very high affinity to Peek & Cloppenburg and compared the mean values with a representative sample of the population.

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News Magazine | Peek & Cloppenburg

March 23, 2022

This statistic shows the most popular news magazines of that part of the German population, with a high affinity for the fashion label "Peek & Cloppenburg", compared to the total population. The affinity for the magazines "Stern" and "Der Spiegel" is clearly increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Dummy".

This bar chart visualizes, how a preference for the brand "Peek & Cloppenburg" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Peek & Cloppenburg" customers to have an affinity for "Stern" is increased by 68.9% .

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